Software can solve big problems.

We are an evidence-driven research lab and startup foundry applying social science, iterative experimentation, and careful analysis to create socially beneficial software companies from scratch.

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Our mission is to make the world better.

We work on big, hard-to-solve problems where we see potential for software to create tremendous value for society.

Our products help by doing things like...

accelerating social science
improving decision-making
calming anxiety
reducing depression
enabling behavior change
increasing learning speeds

Our products become new companies.

After we build a promising version 1.0 of a product idea, we recruit a highly driven, passionate, resourceful CEO who shares our values. We then launch the product together as a new company.

Our projects include:

scalable help for depression
better decision-making with science based tools
faster recruitment of study participants
effective anxiety relief
accelerated app and tool creation without a programmer

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